18 Apr

Targeted contributions

I’ve written before about how contributions from everyday Americans are powering the Democratic campaigns. Hillary’s campaign recently launched a new donation page that takes this one step further by letting supporters choose exactly where their money will go: from television ads to radio airtime to yard signs and more.

This does two positive things for our democratic process. It continues to put the voter in control of campaigns and where money is spent, while at the same time educating us on how expensive markets like television are. For the 5 segments that the Hillary Clinton campaign breaks donations into, over 50% is for television alone.